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The pharmaceutical and device marketplaces
are increasingly competitive and complicated. With payers working
harder than ever to minimize the budget impact of new medical technologies,
the industry’s need for comprehensive and coordinated market
access strategies has never been greater. For a new pharmaceutical,
medical device, biotechnology or diagnostic, unfettered access to
today’s healthcare systems requires that the product have documented
and sustainable value. |
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The value of a product
has many DIMENSIONS or FACETS:
• Clinical Efficacy and Effectiveness under actual conditions of use
• Price relative to alternative therapeutic approaches
• Relative Cost-Effectiveness
• Patient-Reported Quality of Life and Functioning
• Patient Compliance
• Safety
• Tolerability |
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ValueMedics helps clients
and their customers understand a product’s overall value as
a function of these facets. We offer strategic consulting, tactical
research, and communications services to enhance market access and
product use. |
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ValueMedics
offers unparalleled expertise in three core competencies, which
together comprise the value program — or value pyramid (click
on the triangles to the right): |
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